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Marketing Strategy Lead

2 weeks ago

Kanpur, Uttar Pradesh, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Marketing Strategy Lead

We are seeking a results-driven professional to lead and optimize Meta ads campaigns. The ideal candidate will have a strong analytical mindset, deep knowledge of campaign strategy and performance analysis, with a proven track record of generating leads, driving conversions, and maximizing Return on Ad Spend (ROAS).

  • Plan, launch, and optimize paid campaigns across Meta Platforms.
  • Manage full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages.
  • Work cross-functionally with design, brand, and product teams to craft compelling ad experiences.

The successful candidate will be responsible for:

  • Continuously monitoring and analyzing campaign performance and taking action to improve Click-Through Rate (CTR), conversion rates, Cost Per Action (CPA), and ROAS.
  • Staying updated on the latest ad platform features, trends, and algorithm changes.
  • Managing monthly ad budgets with efficiency and accountability for performance.
  • Running remarketing, retargeting, and lookalike audience campaigns to boost engagement and conversion.
  • Optimizing campaigns for different goals: lead generation, website traffic, sales, brand awareness, etc.

Requirements:

  • Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 3–4 years of hands-on experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C or travel brands.
  • Proven ability to manage budgets and achieve strong ROAS.
  • Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
  • Analytical and detail-oriented with strong Excel/Google Sheets skills.