North America Digital Marketing Lead

2 weeks ago

Kanpur, Uttar Pradesh, India beBeeDigital Full time ₹ 9,00,000 - ₹ 12,00,000
Senior Digital Marketing Specialist - North America

This is an exceptional opportunity to drive digital marketing success by managing and optimizing Google Ads (Performance Max) and Meta Ads campaigns.

Key responsibilities include launching, testing, and scaling campaigns with a focus on performance metrics such as real leads, ROAS, and revenue.

  • Develop and execute strategies for Google Performance Max and Meta Ads campaigns targeting local and regional SMBs in the USA
  • Utilize data-driven approaches to build, validate, and scale successful campaigns
  • Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies for maximum performance

Required skills and qualifications:

  • Mandatory Google and Meta Ads Certification
  • Proven experience running Google Performance Max and Meta Ads campaigns for SMBs
  • Strong understanding of North American SMB segments and customer behavior
  • Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance

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