Strategic Marketing Communications Director

3 weeks ago

Faridabad, Haryana, India Manav Rachna Educational Institutions Full time

About the Role:

We are seeking an experienced Strategic Marketing Communications Director to join our team at Manav Rachna Educational Institutions. This is a key leadership position that will play a critical role in shaping our marketing communications strategy and driving business growth.

Job Summary:

The successful candidate will have a strong background in marketing communications, with experience in developing and executing comprehensive communication strategies aligned with organizational goals. They will be responsible for crafting messaging for internal and external stakeholders, ensuring consistency across platforms, and overseeing content creation for various channels. Additionally, they will maintain and enhance our brand image through effective campaigns and monitor media coverage to ensure favorable representation.

Responsibilities:

  • Develop and execute comprehensive communication strategies aligned with organizational goals.
  • Craft messaging for internal and external stakeholders, ensuring consistency across platforms.
  • Oversee content creation for newsletters, websites, social media, and marketing materials.
  • Maintain and enhance the organization's brand image through effective campaigns.
  • Monitor and manage media coverage, ensuring favorable representation.
  • Ensure the effective implementation of email and WhatsApp marketing campaigns to engage current and prospective audiences.
  • Finalize targeted content for newsletters, promotional updates, and event notifications.
  • Track and analyze the effectiveness of campaigns and adjust strategies to maximize engagement.
  • Build and maintain relationships with key stakeholders, within and outside the organization.
  • Represent the organization at conferences, seminars, and networking events.

Key Competencies:

  • Visionary Leadership: Ability to inspire and lead teams with a strategic mindset, encouraging innovation and fostering a culture of excellence.
  • Digital Fluency: Advanced proficiency in digital marketing tools and social media platforms, understanding of SEO/SEM, and experience with analytics tools.
  • Advanced Stakeholder Management: Expertise in managing high-level relationships and engaging stakeholders at all levels.
  • Strategic Negotiation Skills: Proficiency in negotiating complex contracts and building mutually beneficial partnerships.
  • Crisis and Reputation Management: Expert in navigating sensitive issues and protecting the brand's reputation in challenging situations.

Qualifications & Experience:

  • A Bachelor's degree in Marketing, Communications, Public Relations, or a related field; a Master's degree is an added advantage.
  • Over 10 years of proven experience in marketing communications or a related role, demonstrating a deep understanding of the field.
  • Strong command of marketing principles with a proven ability to integrate communication strategies into broader business objectives.
  • Exceptional written and verbal communication skills, with a keen attention to detail and the ability to tailor messages to diverse audiences.
  • Expertise in utilizing a wide range of communication tools and platforms to drive engagement and visibility.
  • Demonstrated leadership capabilities, including the ability to motivate and inspire teams while fostering creativity and innovation.
  • Outstanding interpersonal skills, with a natural ability to build and maintain robust relationships with both internal and external stakeholders.
  • Proven experience in crisis management, with a calm, diplomatic approach to handling sensitive matters with discretion.
  • A strategic mindset with a results-oriented approach, focused on delivering measurable outcomes.

Salary: ₹1200000 - ₹1800000 per annum (dependent on experience)

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