Marketing Communications Strategist

4 days ago

Faridabad, Haryana, India Manav Rachna Educational Institutions Full time

At Manav Rachna Educational Institutions, we are seeking an exceptional Marketing Communications Strategist to lead our marketing efforts. With over 10 years of experience in the field, you will be responsible for developing and executing comprehensive communication strategies aligned with our organizational goals.

Key Responsibilities:

  • Strategic Planning: Develop and execute communication strategies that drive business growth and innovation. Craft messaging for internal and external stakeholders, ensuring consistency across platforms.
  • Content Management: Oversee content creation for various channels, including newsletters, websites, social media, and marketing materials. Ensure content resonates with target audiences while reflecting our organization's values.
  • Brand Management: Maintain and enhance our brand image through effective campaigns. Monitor and manage media coverage, ensuring favorable representation.
  • Email and Whatsapp Marketing: Implement email and WhatsApp marketing campaigns to engage current and prospective audiences. Finalize targeted content for newsletters, promotional updates, and event notifications. Track and analyze campaign effectiveness to maximize engagement.
  • Stakeholder Engagement: Build and maintain relationships with key stakeholders, both within and outside the organization. Represent us at conferences, seminars, and networking events. Collaborate with senior leadership, customer relationship management teams, admissions teams, departments, and digital marketing teams to align partnerships with our strategic vision.
  • Talent Development & Team Management: Develop measurable KPIs to track alliance initiative success, ensuring value creation through each partnership. Provide visionary leadership to communications and alliances teams, promoting a culture of high performance, innovation, and accountability.

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field. A Master's degree is an added advantage.
  • Over 10 years of proven experience in marketing communications or a related role, demonstrating a deep understanding of the field.
  • Strong command of marketing principles with a proven ability to integrate communication strategies into broader business objectives.
  • Exceptional written and verbal communication skills, with a keen attention to detail and the ability to tailor messages to diverse audiences.
  • Expertise in utilizing a wide range of communication tools and platforms to drive engagement and visibility.
  • Demonstrated leadership capabilities, including the ability to motivate and inspire teams while fostering creativity and innovation.
  • Ongoing interpersonal skills, with a natural ability to build and maintain robust relationships with both internal and external stakeholders.
  • Proven experience in crisis management, with a calm, diplomatic approach to handling sensitive matters with discretion.
  • A strategic mindset with a results-oriented approach, focused on delivering measurable outcomes.

Salary Range: $120,000 - $180,000 per annum.

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