
Driving Digital Expansion Specialist
2 days ago
We're seeking a highly skilled and strategic Performance Marketing Specialist to join our team. As a key member of our growth marketing squad, you'll be responsible for driving our digital expansion through impactful, data-led campaigns.
About the Role
- Develop and execute ad strategies across Google and Meta platforms to boost customer acquisition and retention.
- Monitor campaign performance and adjust strategies for maximum efficiency.
Growth & Strategy
- Scale customer engagement through targeted campaigns, leveraging insights from market trends and competitor analysis.
- Experiment with creatives, formats, and audience strategies to unlock new revenue streams.
- Align campaigns with business objectives, seasonal pushes, and product launches to maximize ROI.
Collaboration & Reporting
- Partner with cross-functional teams for cohesive campaign execution.
- Deliver actionable performance reports with insights and improvement plans.
- Stay up-to-date with emerging trends, tools, and best practices in the industry.
Requirements
- Proven expertise in Google Ads and Meta Ads management.
- Prior e-commerce experience is essential.
- Strong analytical skills with a growth-driven mindset.
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