Digital Marketing Specialist

3 weeks ago


Tanjore, Tamil Nadu, India Kaarlo Training & HR Solutions Pvt. Ltd. Full time
Job Title: Digital Marketing Specialist

Overview:

A Digital Marketing Specialist plays a pivotal role in driving business growth through the development and implementation of effective marketing strategies.

 

Key Responsibilities:
  • Campaign Development:
  • Create and oversee digital marketing campaigns across various channels, including social media, email, and search engine optimization (SEO).
  • Collaborate with design and content teams to produce engaging marketing materials.
  • Plan and execute initiatives to reach target audiences through appropriate digital channels.
  • Market Research:
  • Conduct market research to identify trends, consumer needs, and competitor strategies.
  • Analyze market data to identify opportunities for promotion and growth.
  • Content Creation:
  • Develop and manage content for digital marketing campaigns, including blog posts, social media posts, and email newsletters.
  • Collaborate with the creative team to produce promotional materials.
  • Digital Marketing:
  • Manage and optimize digital marketing efforts, including SEO, pay-per-click (PPC), and social media advertising.
  • Monitor and report on the performance of digital marketing campaigns using analytics tools.
  • Update website content and manage online brand presence.
  • Event Management:
  • Plan and execute marketing events such as product launches, exhibitions, and promotional events.
  • Coordinate logistics, manage budgets, and ensure effective promotion of events.
  • Relationship Management:
  • Develop and maintain relationships with key stakeholders, including customers, partners, and media outlets.
  • Coordinate with sales and other departments to align marketing strategies with business goals.
  • Budget Management:
  • Manage marketing budgets and track expenditures.
  • Provide regular reports on marketing campaign performance and return on investment (ROI).
  • Brand Management:
  • Ensure consistent brand messaging across all digital channels and marketing efforts.
  • Protect and enhance the company's brand reputation.

 

What You'll Need:
  • Bachelor's degree in Marketing or related field.
  • Proven experience in digital marketing, preferably in a similar role.
  • Strong understanding of marketing principles, digital platforms, and analytics tools.
  • Excellent communication, writing, and project management skills.
  • Ability to work independently and collaboratively as part of a team.
  • Knowledge of Google Analytics, HubSpot, and other marketing software.
  • Estimated Salary: ₹800,000 - ₹1,200,000 per annum.


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