Digital Marketing Specialist
3 weeks ago
Overview:
A Digital Marketing Specialist plays a pivotal role in driving business growth through the development and implementation of effective marketing strategies.
Key Responsibilities:
- Campaign Development:
- Create and oversee digital marketing campaigns across various channels, including social media, email, and search engine optimization (SEO).
- Collaborate with design and content teams to produce engaging marketing materials.
- Plan and execute initiatives to reach target audiences through appropriate digital channels.
- Market Research:
- Conduct market research to identify trends, consumer needs, and competitor strategies.
- Analyze market data to identify opportunities for promotion and growth.
- Content Creation:
- Develop and manage content for digital marketing campaigns, including blog posts, social media posts, and email newsletters.
- Collaborate with the creative team to produce promotional materials.
- Digital Marketing:
- Manage and optimize digital marketing efforts, including SEO, pay-per-click (PPC), and social media advertising.
- Monitor and report on the performance of digital marketing campaigns using analytics tools.
- Update website content and manage online brand presence.
- Event Management:
- Plan and execute marketing events such as product launches, exhibitions, and promotional events.
- Coordinate logistics, manage budgets, and ensure effective promotion of events.
- Relationship Management:
- Develop and maintain relationships with key stakeholders, including customers, partners, and media outlets.
- Coordinate with sales and other departments to align marketing strategies with business goals.
- Budget Management:
- Manage marketing budgets and track expenditures.
- Provide regular reports on marketing campaign performance and return on investment (ROI).
- Brand Management:
- Ensure consistent brand messaging across all digital channels and marketing efforts.
- Protect and enhance the company's brand reputation.
What You'll Need:
- Bachelor's degree in Marketing or related field.
- Proven experience in digital marketing, preferably in a similar role.
- Strong understanding of marketing principles, digital platforms, and analytics tools.
- Excellent communication, writing, and project management skills.
- Ability to work independently and collaboratively as part of a team.
- Knowledge of Google Analytics, HubSpot, and other marketing software.
- Estimated Salary: ₹800,000 - ₹1,200,000 per annum.
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