Cloud Marketing Automation Specialist

11 hours ago


Meerut, Uttar Pradesh, India Tech Mahindra Full time

We are looking for a Cloud Marketing Automation Specialist to join our team at Tech Mahindra.

Job Description

The ideal candidate will have 4+ years of experience in developing marketing automation workflows using Salesforce Marketing Cloud. They will be responsible for designing and building personalized, responsive, and dynamic email templates, collaborating with marketing teams to understand business goals, and providing insights on customer engagement and campaign effectiveness.

Key Responsibilities:
  • Develop and implement marketing automation workflows using Salesforce Marketing Cloud.
  • Design and build personalized, responsive, and dynamic email templates.
  • Collaborate with marketing teams to understand business goals and provide insights on customer engagement and campaign effectiveness.
  • Configure and manage data models, including data extensions and segmentation.
  • Utilize AMPscript, HTML, CSS, and JavaScript for email and cloud page development.
  • Integrate Salesforce Marketing Cloud with other Salesforce products and third-party systems.
  • Monitor and analyze campaign performance, providing actionable insights and recommendations.
Requirements:
  • 4+ years of development experience.
Benefits and Compensation

The salary for this role is estimated to be around $120,000 per year, based on industry standards and location. Benefits may include health insurance, retirement plans, and paid time off.



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