Strategic Product Development Specialist

3 days ago

Mumbai, Maharashtra, India beBeeStrategist Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Overview

We are seeking a results-driven professional to spearhead our Strategic Business Unit (SBU) team in Mumbai with national exposure for our flagship product vertical - Eye Wash & Safety Shower, where we are undisputed market leaders.

Key Responsibilities:
  1. Product Development Strategy
  • Identify portfolio gaps and initiate new product ideas through data-driven insights
  • Conduct market research to inform development decisions
  • Propose innovative features for competitive differentiation and market attractiveness
  • Prioritize development based on return on investment (ROI)
Market Analysis and Customer Insights
  • Study market segments and geographies with the sales team to understand user needs and define suitable product portfolios
  • Map customer needs and assess market attractiveness to recommend positioning strategies
Competitive Benchmarking and Intelligence
  • Track competitors across segments and geographies to analyze their strategies, pricing models, and product differentiators
  • Facilitate comparative benchmarking and validate claims through testing and analysis
  • Develop value propositions for sales enablement and customer engagement
Cross-Functional Collaboration
  • Liaise with R&D, Sales, Production, Sourcing, and Management teams to set and track goals for interdepartmental collaboration
  • Help resolve development issues and product recalls collaboratively
Product Compliance and Certification
  • Ensure product compliance with international standards (BIS, EN, ISO, AS/NZ, etc.)
  • Coordinate certifications and re-certification processes to maintain regulatory compliance
Product Launch and Lifecycle Management
  • Confirm launch timelines with R&D and production teams to ensure timely market availability
  • Prepare marketing collateral: brochures, videos, IFUs, images, press releases, and other sales materials
  • Plan availability, sampling, and stock readiness for successful product launches
Marketing Support and Enablement
  • Collaborate on catalogues, datasheets, videos, digital campaigns, and other marketing initiatives
  • Ensure brand compliance and up-to-date web content to engage customers and drive business growth
  • Create content for social media, internal and external communication channels
Sales Support and Enablement
  • Equip sales teams with FAB (Features, Advantages, and Benefits) to enhance customer interactions and drive sales
  • Assign SAP item codes and release pricing lists to facilitate smooth transactions
  • Run knowledge-sharing programs and support business development efforts to drive revenue growth

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