Senior Manager Omnichannel Experience

9 hours ago

Gurgaon, Haryana, India beBeeOmnichannel Full time ₹ 20,00,000 - ₹ 25,00,000

We are seeking a Senior Manager to lead our Omnichannel Engagement strategy across marketing, sales, medical and PRA teams.

The successful candidate will drive innovative solutions to enhance customer experience through collaboration with cross-functional teams and external partners. Key responsibilities include:

  • Strengthen omnichannel capabilities across teams by executing plans in line with brand objectives.
  • Lead India OCE operational excellence by managing brand execution and digital platforms.
  • Develop short- and long-term channel strategies for brand teams and work with cross-functional teams to execute on these strategies.
Key Accountabilities
  • Own/execute OCE cross-functional plans in line with brand objectives.
  • Manage 3rd party SOA agencies with clear communication of activities and timeline.
  • Drive transparency of customer interactions through robust data collection and own respective reporting and scorecards.
Capability Building
  • Ensure adoption and implementation of technological advancements in OCE field.
  • Accelerate Lilly India's adoption of OCE initiatives across brands.
OCE Analytics
  • Own analytics for campaigns executed and track achievement of KPIs defined.
  • Influence brand teams to make data-driven decisions based on market research outcomes and brand execution performance.
Vendor Management
  • Identify, onboard and manage 3rd parties/vendors to collaborate with for OCE campaigns.
  • Partner with procurement teams to execute effective contracting practices with the 3rd Parties/external vendors.

Requirements:

  • 3-5 years of experience with omnichannel marketing/brand marketing/consumer marketing.
  • Commercial experience (preferably marketing) from FMCG, life sciences, pharma OTC.

Skills Required:

  • Expert knowledge in digital marketing and managing digital marketing partners.
  • Knowledge of marketing mix modelling and attribution marketing.
  • Track record in successful delivery of omnichannel solutions/campaigns and vendor management.
  • Leadership skills, including ability to work with and through others.
  • Fluent in English with excellent communication skills.
  • Curiosity and ability to stay up-to-date on emerging customer engagement trends.

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