Brand Associate

4 days ago


Gurgaon, Haryana, India Powersutra Full time
Empowering Women Through Fashion

Powersutra, a leading women's formal wear brand, is dedicated to empowering women. Our curated collection of versatile garments celebrates individuality and ensures every woman finds the perfect piece.

We are seeking a passionate and dynamic Brand Associate to contribute to our brand's growth.

About the Role
  • Craft stunning lookbooks that align with each collection's theme, capturing Powersutra's essence. Collaborate with our designers for the same.
  • Oversee product, model, and creator photo shoots, ensuring brand-aligned aesthetics and model direction. Write detailed scripts for creator shoots.
  • Develop and execute social media strategies on key platforms (Instagram, Pinterest, YouTube, Facebook) to engage our target audience.
  • Identify influential women for collaborations and manage the entire process, from outreach to partnership execution.
  • Manage end-to-end organic PR outreach with external agencies and contribute to brand strategy for consistent messaging across all touchpoints.
Key Responsibilities
  • Collaborate with designers on lookbooks and photo shoots to ensure alignment with the latest collections and design concepts.
  • Create content that showcases the empowering impact of Powersutra, emphasizing the confidence women gain from our formal wear.
  • Develop partnerships with organizations supporting women's professional growth and advancement.
  • Collaborate across departments (sales, marketing, etc.) to achieve company goals.
Requirements
  • Bachelor's degree and 1+ year of relevant experience in Fashion/Marketing/Fashion Merchandising/Retail or a related field (Fashion Tech post-graduate is a plus).
  • Proven experience in retail or fashion industry.
  • Strong communication and interpersonal skills.
  • Passion for fashion and a keen eye for trends.
  • Ability to work independently and as part of a team.
  • Proficiency in content & design software.
What We Offer
  • Competitive salary ($70,000 - $90,000 per annum) and benefits package.
  • Opportunities for professional growth and development.
  • Dynamic and supportive work environment.


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