Brand Strategy Director

3 weeks ago


Gurgaon, Haryana, India Nat Habit Full time

About Nat Habit

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At Nat Habit, we're on a mission to make natural living a habit. Our journey began with a simple yet powerful idea: serving 100% natural self-care products to our customers. We've achieved this by harnessing the wisdom of authentic Ayurvedic solutions, carefully crafted in-house by our R&D team. Every day, our skilled artisans prepare fresh products using whole and raw ingredients like milk, curd, fruits, flowers, herbs, nuts, and spices. This unique approach has earned us a loyal customer base of over 28 lakh individuals who trust us for their personal care needs.

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The founding team behind Nat Habit boasts a strong startup background, significant funding, and backing from top-tier institutional investors. Together, we're building a brand that not only resonates with our customers but also sets a new benchmark in the Indian personal care industry.

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Job Overview

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We're seeking an exceptional Brand Strategy Director to lead our branding efforts and drive business growth. As a key member of our marketing team, you'll be responsible for developing and executing strategic brand plans, collaborating with internal stakeholders, and leveraging external agencies to achieve our goals.

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Responsibilities

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  1. ">
  2. Develop and implement annual Brand and Media Strategies, working closely with internal teams, external agencies, and channel media sources to deliver results.">
  3. End-to-end management of all brand media campaigns, from brief initiation to plan optimization and sharing learnings with category and channel teams.">
  4. Hold critical information, insights, and plans for key categories, growth marketing, and creatives, synthesizing them to build a robust marketing approach.">
  5. Act as the budget custodian for consumer-facing marketing spend.">
  6. Create marketing strategies for the overall brand and key categories, utilizing the full marketing mix.">
  7. Plan, align, create, and implement brand assets, ensuring consistency across all touchpoints.">
  8. Employ a multi-faceted approach to brand building, incorporating ATL, BTL, content, community, and experience.">
  9. Cross-functionally collaborate with creative, category, and growth functions to guide and develop marketing plans supporting quarterly/monthly business goals.">
  10. Initiate and drive research initiatives to gather actionable insights on the brand, category, competition, consumer, and customer/shopper behavior.">
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Requirements & Qualifications

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  • Bachelor's degree in Engineering, Science, Math, Economics, or Medicine, complemented by an MBA from a premier institute.">
  • 12-14 years of growth/sales/business experience, with 8+ years in brand/marketing roles.">
  • Experience in FMCG or retail, preferably in beauty, personal care, lifestyle, or premium retail industries.">
  • Fair mix of experience in digital-first consumer businesses and legacy brand businesses.">
  • Strong analytical skills, with data-driven decision-making abilities and clear fundamentals on reading/interpreting research insights.">
  • Solution-focused with a creative bent towards business problems.">
  • Customer-centric approach, demonstrated through experience.">
  • Able to independently manage relationships with creative and media agencies.">
  • 360-degree campaign building credentials, including digital funnels and channels.">
  • Business planning exposure, with appreciation for brands as business assets.">
  • Action-oriented with a bias towards hustle.">
  • Excited about building long-term brands.">
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Reporting Team

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Brand Manager/Assistant Brand Manager/Marketing Associates

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Location

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Gurgaon

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Salary Range

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Rupees 18-25 Lakhs per annum (estimated)


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