Brand Experience Lead

3 weeks ago


Gurgaon, Haryana, India GroupM Full time

About the Role

We are seeking a Brand Experience Lead to join our team at EssenceMediacom. As a Brand Experience Lead, you will be responsible for driving the end-to-end experience planning for all brands in the portfolio, including communication planning and consumer journeys.

Key Responsibilities

  • Develop E2E architecture for campaigns across multiple touchpoints, working with creative agency, GroupM specialists and external partners
  • Develop rapport with client team & within media/creative partners, working collaboratively and inspiring creative work
  • Proactively thinking on brand challenges and oppurtunities to build consumer experiences in the relevant audience set & markets
  • Bring the best of media partnership/associations & be the go-to the person for the client on future/emerging experience oppurtunities
  • Landed 3-4 super-sized E2E projects on the large brands (IP/ Programs/ Platforms) along with regional media partnerships, award-worthy innovations on individual touchpoints and as integrated campaigns

Requirements

  • 9-12 years' experience in developing multi-media integrated brand solutions with blue chip clients
  • Good understanding of CPG brands & consumers – who shops, what drives them, how to integrate brands into their lives and drive a meaningful engagement
  • Strong relationship with 3rdparty media houses, networks, freelance creative community, thinkers to develop an eco-system of partners
  • Demonstrated strong ownership on projects to drive the best solution within deadlines bringing diverse set of people to work together on a common purpose
  • Excellent collaboration skills – championing the idea & the brand over everything else


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