Marketing Director for Brand Expansion

5 days ago

Gurgaon, Haryana, India Nat Habit Full time
About Us

We are a leading provider of natural self-care solutions, committed to making healthy living a habit. Our mission is to serve 100% natural products to our consumers, using authentic ayurvedic formulations that are proprietary and developed in-house. We prepare our products fresh every day in our ayurvedic kitchen, using whole and raw ingredients such as milk, curd, fruit pulps, flowers, herbs, nuts, and spices.

Our Story

We have made a significant impact in the Indian personal care industry with our unique offering of Fresh Ayurveda. Today, over 28 lakh customers trust us for their personal care needs.

About the RoleJob Summary

We are seeking an experienced Marketing Director to lead our brand expansion efforts. As a key member of our leadership team, you will be responsible for developing and executing strategic brand plans, managing brand assets, and driving business growth.

Key Responsibilities
  • Develop and execute annual brand and media strategies, working closely with internal teams, external agencies, and channel partners.
  • Manage end-to-end brand media campaigns, from brief initiation to plan optimization, and share learnings with category and channel teams.
  • Hold critical information, insights, and plans for key categories, growth marketing, and creatives, synthesizing them to build a robust marketing approach.
  • Custodian of consumer-facing marketing spend, ensuring effective budget allocation.
  • Create marketing strategies for the overall brand and key categories, utilizing the full marketing mix.
  • Plan, align, create, and implement brand assets, including identity, collaterals, and assets.
  • Employ a multi-faceted approach to brand build-up, incorporating ATL, BTL, content, community, and experience.
  • Work cross-functionally with creative, category, and growth functions to guide and develop marketing plans supporting quarterly or monthly business goals.
  • Initiate and drive category, competition, consumer, and customer/shopper research to derive actionable insights on the brand.
Requirements & Qualifications
  • Bachelor's degree in Engineering, Science, Math, Economics, or Medicine, followed by an MBA from a premier institute.
  • Minimum 12-14 years of growth/sales/business experience, with more than 8 years in brand/marketing.
  • Proven experience in FMCG or retail, preferably in beauty, personal care, lifestyle, or premium retail industries.
  • Fair mix of experience in digital-first consumer businesses and legacy brand businesses.
  • Strong analytical skills, with data-driven decision-making on brand and media.
  • Solutioning ability with a creative bent towards business problems.
  • Consumer/customer-first approach, with demonstrated experience.
  • Independent dealing with creative and media agencies, understanding processes, and adapting judiciously.
  • Strong 360-degree campaign build-up credentials, including digital funnels and channels.
  • Business planning exposure, appreciation of brand as a business asset.
  • Strong bias towards action and hustle.
  • Excited about building a long-term brand.
Reporting Team

Brand Manager/Assistant Brand Manager/Marketing Associates

Location

Gurgaon

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