Director - Pipeline Acceleration

4 days ago

Ellore, Andhra Pradesh, India beBeeDemand Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

About Us

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We're a pioneering engineering firm driving business outcomes for global enterprises. Our innovative approach has helped numerous organizations thrive in today's fast-paced landscape.

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Our Strengths

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  • Modernization & Migration">
    • Application Modernization, Database Transformation">
    • Platform Engineering (Cloud-Native, DevSecOps & SRE)">
    • Cloud Native Engineering, Cloud Migration, VMware Transition">
    • Financial Operations (FinOps)">
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  • Data & AI/ML">
    • Data (Cloud-Native / DataBricks / Snowflake)">
    • Machine Learning, Generative AI">
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  • Cybersecurity">
    • Infrastructure Security">
    • Application Security">
    • Data Security">
    • AI-Driven Model Security">
    ">
  • Software-Defined & Digital Workspace (M365, G-Suite)">
    • SDDC, SD-WAN, SDN, Network Security, Wireless/Mobility">
    • Email, Collaboration, Directory Services, Shared Files Services">
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Job Role: Director Demand Generation

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About the Job

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In this pivotal role, you'll design and implement full-funnel demand generation strategies that drive awareness, generate qualified leads, and accelerate pipeline growth across key verticals.

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You'll develop multi-channel campaigns integrating paid media, SEM, content syndication, email, social media, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.

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Collaborate closely with Sales, SDRs, and Partner Marketing teams to align on GTM objectives, campaign messaging, ICP targeting, and funnel acceleration tactics.

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Continuously evaluate campaign performance and ROI through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real-time.

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Expand and nurture the marketing database to enhance campaign reach, improve segmentation, and drive lead engagement throughout the buyer's journey.

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Create and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.

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Analyze and report on ABM performance, pipeline influence, and ROI using tools like HubSpot.

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Drive account expansion and retention strategies in partnership with Customer Success.

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Define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, and campaign-level ROI and CAC.

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Key Responsibilities

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  • ">
  • Design and implement comprehensive demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline growth.">
  • Develop integrated multi-channel campaigns to achieve quarterly pipeline and revenue goals.">
  • Collaborate with cross-functional teams to align on GTM objectives and campaign strategies.">
  • Evaluate campaign performance and ROI through data-driven insights.">
  • Nurture the marketing database to enhance campaign reach and improve lead engagement.">
  • Create and execute targeted ABM campaigns for strategic enterprise accounts.">
  • Analyze and report on ABM performance and ROI.">
  • Drive account expansion and retention strategies.">
  • Define and own KPIs for demand generation and ABM.">

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