Chief Consumer Strategist

2 weeks ago

Madurai, Tamil Nadu, India beBeeInsighter Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Consumer Insights Manager Role Overview

This pivotal role will shape customer-centric strategies and uncover new market opportunities.

The ideal candidate brings a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys and inform product and service design.

Key Responsibilities:

  • Consumer Strategy & Research:
  • Design and execute qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
  • Establish an always-on consumer intelligence engine to capture evolving needs, expectations, and behaviours.
  • Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.
  • Business Impact through Insights:
  • Drive research-led recommendations to improve funnel conversions and reduce lapsage across touch points.
  • Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
  • Brand & Communication Enablement:
  • Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.
  • Support the development of new brand verticals through consumer-driven positioning and value propositions.
  • Team Leadership & Stakeholder Engagement:
  • Manage, mentor, and up-skill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.
  • Build frameworks and best practices to scale the consumer insights function across the organisation.

Preferred Candidate Profile:

Desired Skills & Experience:

  • 6–8 years of proven expertise in consumer insights, brand strategy, or research with a strong mix of agency and client-side exposure.
  • Strong grounding in both qualitative research methodologies with demonstrated success in applying them to solve business problems.
  • Having a fair bit of understanding of quantitative research techniques will be a definite plus.
  • Proven ability to convert insights into actionable business strategies.
  • Excellent storytelling and synthesis skills to influence senior leadership.
  • Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key.

MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields.

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