Salesforce Automation Marketing Cloud Lead Engineer

5 days ago

Pune, Maharashtra, India Jobs for Humanity Full time
Job Title: Salesforce Automation Marketing Cloud Lead Engineer

We are seeking a highly skilled Salesforce Automation Marketing Cloud Lead Engineer to join our team. As a key member of our marketing operations team, you will be responsible for managing and optimizing our marketing automation platform, as well as supporting various marketing initiatives.

Key Responsibilities:
  • Manage marketing channels integrations with Salesforce Marketing Cloud, including journey builder for emails, SMS, paid media targeting, webinars, and web content management.
  • Utilize HTML and CSS to create visually appealing and responsive email templates, landing pages, and other marketing assets.
  • Leverage Salesforce Marketing Cloud to build and deploy email campaigns, set up customer journeys, and implement marketing automations.
  • Develop and maintain complex scripts using SSJS, AMPscript, and SQL to enhance marketing automation processes and personalize customer experiences.
  • Collaborate with cross-functional teams to execute end-to-end marketing campaigns, including lead management, segmentation, and tracking.
  • Leverage Salesforce Data Cloud insights to drive targeted and personalized customer experiences.
  • Stay up-to-date on industry trends and best practices in marketing technology and automation.
Qualifications:
  • Bachelor's degree in Marketing, Business, Computer Science, or related field.
  • 8+ years of experience in marketing operations or a related role.
  • Proficiency in HTML and CSS with the ability to create and modify marketing assets.
  • Expertise in Salesforce Marketing Cloud, including email build, landing page build, journey setup, webinar, SMS, and paid media integrations and automation setup.
  • Strong technical skills in SSJS, AMPscript, and SQL for scripting and data manipulation.
  • Experience with digital marketing principles, campaign management, and lead management.
  • Proven track record of successfully implementing end-to-end marketing campaigns and customer journeys.
  • Experience in providing Admin support for Salesforce Marketing Cloud.
Preferred Qualifications:
  • Salesforce Marketing Cloud Certification(s).
  • Experience working with CRM platforms such as Salesforce or Microsoft Dynamics.
  • Familiarity with A/B testing methodologies and tools.
  • Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
  • Strong analytical skills and the ability to translate data into actionable insights.

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