Salesforce Data Cloud Expert
1 month ago
We are seeking an experienced Salesforce Data Cloud professional to join our team at LTIMindtree.
Job Summary:
The ideal candidate will have a deep understanding of Salesforce Marketing Cloud (SFMC) or Pardot or Marketing Cloud Personalization, with a focus on data management, customer segmentation, and analytics within the Salesforce Data Cloud environment.
Key Responsibilities:
- Design and implement data solutions that drive customer engagement, optimize marketing efforts, and enhance data-driven decision-making.
- Oversee the collection, cleansing, and management of customer data from various sources, ensuring data accuracy, consistency, and accessibility within Salesforce Data Cloud.
- Develop advanced customer segmentation strategies using Salesforce Data Cloud to enable personalized marketing campaigns and customer journeys.
- Create comprehensive dashboards and reports within Salesforce Data Cloud to track key performance metrics, customer behaviors, and campaign effectiveness.
- Ensure adherence to data governance policies, including data privacy regulations like GDPR and CCPA, within Salesforce Data Cloud and related marketing platforms.
- Work closely with marketing, sales, and IT teams to align data strategies with business objectives and drive marketing automation initiatives.
- Stay up-to-date with Salesforce product updates, best practices, and industry trends to continuously enhance the organization's use of Salesforce Data Cloud.
- Provide training and support to marketing and sales teams on the use of Salesforce Data Cloud, ensuring they can effectively leverage data for their initiatives.
Required Skills & Qualifications:
- Experience: 6+ years of hands-on experience in Salesforce Marketing Cloud (SFMC) or Pardot or MCP or any other Leading Marketing Automation Platform, with a strong focus on data management and customer analytics.
- Salesforce Data Cloud Expertise: Proven experience with Salesforce Data Cloud (Customer Data Platform), including its implementation, configuration, and optimization.
- Technical Skills: Proficiency in SQL, data modelling, and data integration techniques. Experience with APIs and ETL processes is a plus.
- Analytical Mindset: Strong analytical skills with the ability to interpret complex data sets and translate them into actionable marketing strategies.
- Communication: Excellent verbal and written communication skills, with the ability to convey technical concepts to non-technical stakeholders.
- Certification: Salesforce Marketing Cloud Consultant, Salesforce Pardot Consultant, or Salesforce Data Cloud certifications are highly desirable.
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