Salesforce Marketing Cloud Developer

2 weeks ago


Pune, Maharashtra, India dentsu Full time
About the Role

At Dentsu, we're seeking a skilled Salesforce Marketing Cloud Developer to join our team. As a key player in our marketing efforts, you'll be responsible for designing, developing, and implementing personalized marketing campaigns within the Salesforce Marketing Cloud platform.

This role requires a strong background in Salesforce Marketing Cloud development, marketing automation, and data management. You'll work closely with our marketing, sales, and IT teams to align marketing campaigns with business objectives.

Key ResponsibilitiesCampaign Development and Management
  • Design, develop, and execute personalized email, SMS, push notifications, and social media campaigns.
  • Build and manage customer journeys using Journey Builder, Email Studio, Mobile Studio, Social Studio, and Advertising Studio.
  • Create dynamic and responsive email templates using HTML/CSS and AMPscript.
Data Management
  • Manage and optimize data models within Marketing Cloud.
  • Develop SQL queries for data segmentation, data extraction, and reporting.
  • Integrate Marketing Cloud with Salesforce CRM and other third-party systems.
Automation and Scripting
  • Implement marketing automation solutions using Automation Studio.
  • Develop custom scripts using AMPscript, SSJS, and GTL to enhance campaign personalization and functionality.
  • Optimize and troubleshoot automation workflows to ensure accurate and timely campaign execution.
Performance Analysis and Optimization
  • Monitor and analyze campaign performance metrics.
  • Provide insights and recommendations for campaign optimization.
  • Implement A/B testing strategies to improve campaign effectiveness.
Collaboration and Support
  • Collaborate with marketing, sales, and IT teams to align marketing campaigns with business objectives.
  • Provide technical support and training to team members on Marketing Cloud functionalities.
  • Stay up-to-date with the latest Marketing Cloud features, updates, and best practices.


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