PPC Campaign Manager
1 week ago
**Job Description:** PPC Campaign Manager
Katyayani Organics is looking for a highly skilled PPC Campaign Manager to lead our digital marketing efforts. As a critical member of our marketing team, you will be responsible for developing and executing effective PPC campaigns across various channels, including Google Ads, social media networks, and other online platforms.
Your primary focus will be on driving campaign performance through thorough keyword research, compelling ad copy, and optimized landing pages. You will also analyze campaign metrics, generate reports, and identify areas for improvement to optimize budget allocation and maximize ROI.
To succeed in this role, you must have a solid understanding of PPC advertising principles, including bid management, targeting options, and conversion tracking. Experience with bid management tools and proficiency in Google Ads, Microsoft Ads, and social media ad platforms are essential.
You will work closely with our marketing team to align PPC campaigns with broader marketing objectives and collaborate with designers and developers to ensure creative assets meet campaign needs.
**Required Skills & Qualifications:*
- Bachelor's degree/Master's in Marketing, Business, or related field
- 3-5 years of experience in PPC campaign management
- Strong analytical skills and experience with tools like Google Analytics, SEMrush, or other reporting tools
- Familiarity with bid management tools (e.g., Marin Software, Kenshoo) is a plus
**Benefits:** Competitive salary, comprehensive benefits package, professional development opportunities, and a dynamic work environment.
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