Digital Marketing Manager
22 hours ago
At Katyayani Organics, we're seeking a seasoned Digital Marketing Manager to spearhead our PPC campaigns. This is an exceptional opportunity to work with a dynamic team and drive business growth through targeted online marketing efforts.
About the RoleWe're looking for a highly motivated and experienced PPC Campaign Specialist to join our team. As a key member of our marketing department, you'll be responsible for planning, creating, and managing high-performing PPC campaigns across multiple platforms.
Key Responsibilities:- Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, social media networks (Facebook, LinkedIn, Instagram), etc.
- Conduct thorough keyword research and selection to optimize ad targeting.
- Write compelling ad copy and optimize landing pages for conversion.
- Monitor campaign performance metrics such as CTR, CPC, conversion rates, and ROI.
- Generate and analyze detailed performance reports to provide actionable insights.
- Perform A/B testing to identify high-performing ads and strategies.
- Allocate and optimize budgets for campaigns to maximize performance.
- Track daily and monthly budgets to avoid overspending or underspending.
- Stay up-to-date with PPC trends, algorithm changes, and new features.
- Suggest innovative strategies to enhance campaign effectiveness and meet business goals.
- Work closely with the marketing team to align PPC campaigns with broader marketing objectives.
- Collaborate with designers and developers to ensure creative assets and landing pages meet campaign needs.
We offer a competitive salary range of $80,000 - $110,000 per year, commensurate with experience, plus benefits and opportunities for career growth.
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