Digital Marketing Specialist
1 day ago
Katyayani Organics is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for creating and managing successful PPC campaigns across various platforms.
Key Responsibilities:
- Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, and social media networks (Facebook, LinkedIn, Instagram, etc.)
- Conduct thorough keyword research and selection to optimize ad targeting
- Write compelling ad copy and optimize landing pages for conversion
- Monitor campaign performance metrics such as CTR, CPC, conversion rates, and ROI
- Generate and analyze detailed performance reports to provide actionable insights
- A/B testing to identify high-performing ads and strategies
- Budget management: allocate and optimize budgets for campaigns to maximize performance
- Track daily and monthly budgets to avoid overspending or underspending
- Stay up-to-date with PPC trends, algorithm changes, and new features
- Suggest innovative strategies to enhance campaign effectiveness and meet business goals
- Collaborate with the marketing team to align PPC campaigns with broader marketing objectives
- Candidate requirements include a Bachelor's degree/Master's in Marketing, Business, or a related field, 3-5 years of experience in PPC campaign management, proficiency in PPC platforms, strong analytical skills, and excellent verbal and written communication skills.
Estimated Salary: $60,000 - $80,000 per year
Requirements:
- Bachelor's degree/Master's in Marketing, Business, or a related field
- 3-5 years of experience in PPC campaign management
- Proficiency in PPC platforms such as Google Ads, Microsoft Ads, and social media ad platforms
- Strong analytical skills and experience with tools like Google Analytics, SEMrush, or other reporting tools
- Familiarity with bid management tools (e.g., Marin Software, Kenshoo) is a plus
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