Area Manager

1 week ago


Durgapur, West Bengal, India Royal Enfield Full time
Role Overview

As a seasoned professional, you will lead the motorcycle sales strategy, driving business growth and expansion in the specified territory. Your primary responsibility will be to plan and implement sales strategies to achieve budgeted volumes in the motorcycle business, encompassing booking targets, market share, and penetration of Make it Yourself (MIY) sales.

Key Responsibilities

- Achieve sales targets and revenue as per the Strategic Business Plan
- Develop and execute organizational goals in terms of volumes, market share, profitability, and overall growth through expansion of touchpoints
- Manage dealerships in the specified territory, reviewing the sales process and ensuring compliance
- Monitor customer satisfaction scores through tracking In-Moment Scores, Google Ratings, and Complaints per 100 retails
- Ensure adherence to the monthly plan of Network Expansion (both main dealerships/ Studio outlets)
- Conduct regular visits to dealerships/Market as per Fixed Journey Cycle, reviewing business parameters
- Monitor dealer financials, ensuring availability of Working Capital and dealer profitability
- Conduct infra audits to ensure compliance by dealers in the region
- Maintain a top three position in dealer satisfaction surveys across the two-wheeler industry
- Achieve retail finance penetration as per targets
- Ensure dealerships have quality-trained sales manpower as required
- Ensure dealership infrastructure meets the latest Corporate Identity Process norms and is compliant with all RE norms/Policies
- Attend to customer complaints, ensuring high customer satisfaction
- Ensure appropriate Management Information System (MIS) reporting
- Organize rides and customer meets as per target
- Plan and implement sales promotional activities in coordination with the Marketing team

Requirements

- Bachelor's degree in Engineering/Technology (Mechanical) or MBA
- 4+ years of relevant experience in a similar role in sales or business development capacity

About Us

We are Royal Enfield, a leading two-wheeler manufacturer, committed to innovation and growth. As a member of our team, you will be part of a dynamic and fast-paced environment, working with a talented group of professionals dedicated to excellence.
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