High Performing Digital Marketing Professional

5 days ago

Udaipur, Rajasthan, India beBeeDigitalMarketer Full time ₹ 30,000 - ₹ 45,000
">Google Ads Specialist Role

We are seeking a skilled and experienced Google Ads Specialist to join our team. As a key member of the team, you will be responsible for planning, executing, and optimizing Google Ads campaigns across various platforms.

">About the Job

This is an exciting opportunity for a motivated and detail-oriented individual to work with us. In this role, you will be working closely with designers, developers, and other stakeholders to create high-converting landing pages and implement effective negative keyword strategies.

The ideal candidate will have a strong understanding of Google Ads, Google Analytics, and Google Tag Manager, as well as experience with keyword research tools such as SEMrush, Ahrefs, or Moz.

">Key Responsibilities
  • Campaign Strategy & Execution:
  • Plan, set up, and manage Google Ads campaigns across Search, Display, Shopping, and YouTube.
  • Develop comprehensive PPC strategies tailored to client objectives and industry standards.
  • Conduct in-depth keyword research and audience targeting to ensure high ad relevance.
  • Performance Optimization:
  • Monitor and optimize campaign performance metrics such as CTR, CPC, Quality Score, and ROAS.
  • Conduct A/B testing on ad creatives, landing pages, and bidding strategies to improve performance.
  • Implement effective negative keyword strategies to minimize ad spend wastage.
  • Landing Page Collaboration:
  • Collaborate with designers and developers to create high-converting landing pages.
  • Align ad messaging with landing page content for a seamless user experience.
  • Conversion Tracking & Analytics:
  • Set up and manage conversion tracking using Google Tag Manager and Google Analytics.
  • Ensure all campaigns are effectively tracked for lead generation and e-commerce performance.
  • Generate actionable insights from data to refine strategies and enhance campaign ROI.
  • Client Communication & Reporting:
  • Prepare and present performance reports, insights, and future recommendations to clients or internal stakeholders.
  • Maintain consistent communication to ensure client goals are met and exceeded.
">

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