
Senior Marketing Analytics Professional
5 days ago
We are seeking a highly analytical and experienced marketing analytics professional to join our team, specializing in Marketing Mix Modeling (MMM). In this role, you will lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI.
- Lead and manage day-to-day client data processing and project delivery in MMM engagements.
- Apply econometric modeling techniques to assess the effectiveness of marketing and promotional campaigns.
- Interpret complex data and analytical results to generate actionable business recommendations.
Key Responsibilities:
- Present findings through well-structured PowerPoint presentations tailored to client audiences.
- Collaborate with cross-functional teams, including data scientists, consultants, and clients.
- Perform R&D as needed to improve modeling accuracy or explore new techniques.
Desired Qualifications:
- Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field (M.Sc. or MBA preferred).
- Experience: Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modeling.
- Strong understanding of econometric modeling and statistical analysis.
Preferred Skills:
- Proficiency in programming languages such as R, Python, or SAS.
- Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
- Experience with automation tools (VBA/R/Python) to streamline processes.
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