Highly Analytical Digital Marketing Professional Wanted

3 days ago

Vizag, Andhra Pradesh, India beBeeDigitalMarketing Full time ₹ 15,00,000 - ₹ 20,00,000
Job Title:

A highly analytical and results-driven Digital Marketing Specialist is required to plan, execute, and optimize paid digital marketing campaigns across multiple platforms.

About the Role

The ideal candidate will have a strong understanding of performance metrics, experience with tools like Google Ads Manager and Facebook Ads Manager, and excellent copywriting and creative judgment skills.

Key Responsibilities
  • Plan, execute, and optimize performance marketing campaigns across platforms (Google Ads, Facebook/Instagram Ads, programmatic ads, media buying).
  • Prepare media plans and execute efficiently with a proven track record of 10X+ Return on Ad Spend in EdTech.
  • Proven skills, strategy, and outcome-driven campaign execution with programmatic ads and media buying.
  • Monitor and analyze campaign performance using analytics tools (Google Analytics, Google Data Studio).
  • Manage budgets and ensure efficient allocation across channels to maximize quality of lead generation.
  • Create and optimize ad copies, creatives, and landing pages for better conversion rates.
  • Conduct A/B testing of ads and landing pages to improve campaign performance.
  • Work closely with the content, design, and sales teams to ensure campaign alignment with overall goals.
  • Track Key Performance Indicators such as Click-Through Rate, Cost Per Lead, Cost Per Acquisition, Return on Ad Spend, etc., and report campaign performance regularly.
  • Stay up-to-date with platform changes, industry trends, and best practices.
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • 3+ years of hands-on experience in running paid ad campaigns (Google, Meta, programmatic ads, media buying).
  • Strong understanding of performance metrics and ability to analyze and interpret data.
  • Experience with tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, DV360, and Excel.
  • Strong copywriting and creative judgment skills.
  • Good communication and project management abilities.
Nice to Have
  • Experience in EdTech or digital marketing training domain.
  • Google Ads or Meta Blueprint certifications.
  • Familiarity with Zoho CRM and lead tracking tools.
What We Offer

This role offers full ownership of performance campaigns that directly influence student acquisition and revenue growth. You'll work with a passionate and experienced team, have competitive salary and performance-based incentives, and continuous learning and growth opportunities.

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