Chief Demand Generation Officer

About our organization:

We are an innovation-led engineering company delivering business outcomes for numerous enterprises globally.

• Our mission is to solve the most complex Digital Transformation challenges across following areas of expertise:

• Modernization & Migration
• Data & AI/ML
• Cybersecurity
• SDx & Digital Workspace

Our services include Professional and Advisory Services, Elastic Engineering Services, Managed Services, and Talent Acquisition & Platform Resell Services.

About the Position

Title: Demand Generation Strategist

Position Type: Full-time Employment

Location: Remote

Key Responsibilities

Strategic Demand Generation

• Develop full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals.
• Design and implement multi-channel campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
• Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
• Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.

Account-Based Marketing (ABM) Leadership

• Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
• Design and launch personalized campaigns across digital, email, direct mail, and field channels.
• Leverage firmographic, technographic, and intent data for targeting and messaging.
• Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
• Use ABM platforms to orchestrate and optimize campaigns.
• Integrate ABM with events, webinars, and executive programs to deepen engagement.
• Track and report on ABM performance, pipeline influence, and ROI using tools like HubSpot.

Measurement, Analytics & Optimization

• Define KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, lead-to-opportunity conversion rate, campaign-level ROI and CAC, and partner with Revenue Operations to ensure accurate tracking, lead scoring, and attribution within HubSpot, and campaign analytics dashboards.
• Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.

Team Leadership & Cross-Functional Collaboration

• Establish operating rhythms with Sales, Practice leaders, Marketing and Partner Alliances to align GTM motions and pipeline goals.
• Partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas.

Requirements

We are seeking a highly skilled and experienced Demand Generation Strategist with a strong focus on demand generation, ABM, and revenue marketing. The ideal candidate will have:

• 12+ years of progressive B2B SaaS marketing experience.
• Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
• Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.
• Deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.
• Strong leadership, strategic thinking, and project management skills with a collaborative, cross-functional mindset.
• Exceptional analytical, communication, and stakeholder alignment abilities.
• Bachelor's degree in Marketing, Business, or related field; MBA or equivalent advanced degree is strongly preferred.