Demand Generation Strategist

3 days ago

Alwar, Rajasthan, India beBeeDemandGenerationManager Full time ₹ 1,50,00,000 - ₹ 2,10,00,000

We are seeking a seasoned marketing professional to spearhead the development and execution of our demand generation strategy.

This role requires a strategic leader with expertise in growth marketing, generative AI tools, and multi-channel campaign management.

The ideal candidate will have a deep understanding of the B2B SaaS landscape, with experience driving pipeline growth through digital and offline channels.

Key Responsibilities:
  • Owning the end-to-end demand generation process—strategy, planning, execution, performance analysis, and optimization.
  • Developing a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.
  • Tracking and optimizing key performance indicators (KPIs) such as customer acquisition cost (CAC), funnel velocity, and return on investment (ROI) using real-time dashboards and analytics platforms.
Multichannel Campaign Execution:
  • Driving pipeline growth through digital channels such as search engine optimization (SEO), search engine marketing (SEM), email, display advertising, paid social media, community engagement, and organic social media.
  • Tailoring campaigns to persona-specific pain points and buying journeys.
  • Building and managing targeted campaigns for both new acquisition and expansion within existing accounts.
Generative AI-Driven Marketing:
  • Leveraging tools like ChatGPT, Jasper, Writer, and Copy.ai to develop and test messaging, email nurtures, landing pages, and ad copy.
  • Automating segmentation and personalization across the customer lifecycle and account-based marketing (ABM).
  • Analyzing funnel performance using AI-driven platforms.
  • Building intent models and priority qualified lead (PQL) frameworks using AI-enhanced scoring.
Full-Funnel Optimization:
  • Continuously optimizing funnel performance using data, feedback, and experimentation.
  • Running A/B testing, cohort analysis, and user experience (UX) diagnostics.
Account-Based Marketing (ABM) & Cross-Functional Programs:
  • Planning and executing ABM campaigns with partners, sales teams, and business development representatives (BDRs).
  • Delivering personalized programs for multiple buyer personas within decision committees.
Channel & Ecosystem Marketing:
  • Running co-marketing initiatives with referral/channel partners.
  • Using AI-assisted segmentation and analytics to prioritize investments.
Marketing Operations & Tech Stack:
  • Optimizing marketing automation, lead scoring, customer data platforms (CDPs), and reporting tools.
  • Integrating AI tools for operational efficiency and insight generation.
  • Managing performance reporting to leadership.

Requirements:

  • Experience in marketing enterprise SaaS solutions in regulated industries.
  • Familiarity with the Salesforce ecosystem.
  • 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
  • Proven expertise with generative AI tools in marketing contexts.
  • Demonstrated success driving pipeline growth and exceeding KPI-based goals.
  • Strong command of funnel optimization and multichannel campaign strategy.
  • Familiarity with ABM, marketing operations, and pod-based experimentation.
  • Hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.

About Our Company:

We are the fastest-growing, 100% modern cloud, AI-powered platform for product lifecycle, quality, and safety management. Our next-generation solutions help organizations deliver high-quality products and services—safely, efficiently, and sustainably.

We thrive on innovation, collaboration, and impact. We're always looking for passionate professionals to join our team and shape the future of quality and compliance.

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