
Chief Growth Strategist
1 week ago
We are seeking an experienced Demand Generation Director to lead the development and execution of our demand generation strategy.
This role will be responsible for designing, implementing, and measuring full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals.
- Main Responsibilities:
- Craft and execute multi-channel integrated campaigns to drive awareness, generate leads, and fuel revenue growth.
- Lead cross-functional teams to align on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
- Develop and manage budgets to optimize ROI and CAC.
- Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM motions and pipeline goals.
- Evaluate campaign performance through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.
- Bachelor's degree in Marketing, Business, or related field; MBA or equivalent advanced degree is strongly preferred.
- 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing.
- Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
- Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.
- Deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.
- Strong leadership, strategic thinking, and project management skills with a collaborative, cross-functional mindset.
- Exceptional analytical, communication, and stakeholder alignment abilities.
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Digital Growth Strategist
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Chief Data Strategist
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Digital Growth Strategist
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Digital Content Strategist
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Chief Business Strategist
1 week ago
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