Digital Marketing Media Lead

2 days ago


Navi Mumbai, Maharashtra, India beBeeDigitalMarketing Full time ₹ 4,00,000 - ₹ 6,00,000

Job Title: Digital Marketing Media Lead

About the Role

This is a leadership position that requires expertise in digital marketing, media planning, and campaign execution. The ideal candidate will have strong analytical skills, excellent communication abilities, and experience in managing cross-functional teams.

The role involves leading the development and execution of a digital-first marketing strategy to enhance visibility, engage audiences, and drive business growth. This includes designing and implementing comprehensive digital strategies across owned, paid, and earned media, as well as overseeing media planning, buying, and campaign optimization across multiple platforms.

The successful candidate will be responsible for guiding content strategy for social, CRM, and performance campaigns, building and managing influencer and advocacy programs with relevant industry partners, and leading a digital marketing team to achieve business objectives.

Qualifications
  • 8+ years of experience in digital marketing, preferably in consumer goods or beauty sectors
  • Expertise in digital platforms, analytics, CRM, and performance-led campaigns


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