Manager - Digital Media Planning & Digital Strategy

17 hours ago


Navi Mumbai, Maharashtra, India LS Digital Group Full time ₹ 6,00,000 - ₹ 18,00,000 per year

About the Role

The Account Manager (Digital Strategy and Planning) will play a crucial role in developing and analyzing digital marketing strategies, ensuring alignment with client objectives and market trends.

Responsibilities

  • Develop and analyze digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying trends, insights and end-to-end customer experience and their current and future needs and monitoring the competition.
  • Develop media plans in accordance with client briefs.
  • Analyze existing campaigns and develop case studies by interacting with internal teams.
  • Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns.
  • Interacting with Business Alliance team and developing different marketing collaterals to enhance organizational growth in newer markets.

Experience :
4+ years of experience in digital strategy & planning.

Location :
Navi Mumbai, Ghansoli

Required Skills

  • Through understanding of Google AdWords and Facebook Ads platforms.
  • Good communication and presentation skills.
  • Project Management, Digital Strategy, Digital Analytics skills.
  • Experience analyzing data and market research.
  • Business understanding and resolve to scale.

Preferred Skills

  • Broad understanding of the programmatic landscape.
  • Preferred working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, Similarweb etc.
  • Preferred experience with Media Planning, Media Buying, Digital Transformation.


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