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Manager - Digital Media Planning & Digital Strategy
2 weeks ago
About the Role
The Account Manager (Digital Strategy and Planning) will play a crucial role in developing and analyzing digital marketing strategies, ensuring alignment with client objectives and market trends.
Responsibilities
- Develop and analyze digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying trends, insights and end-to-end customer experience and their current and future needs and monitoring the competition.
- Develop media plans in accordance with client briefs.
- Analyze existing campaigns and develop case studies by interacting with internal teams.
- Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns.
- Interacting with Business Alliance team and developing different marketing collaterals to enhance organizational growth in newer markets.
Experience :
4+ years of experience in digital strategy & planning.
Location :
Navi Mumbai, Ghansoli
Required Skills
- Through understanding of Google AdWords and Facebook Ads platforms.
- Good communication and presentation skills.
- Project Management, Digital Strategy, Digital Analytics skills.
- Experience analyzing data and market research.
- Business understanding and resolve to scale.
Preferred Skills
- Broad understanding of the programmatic landscape.
- Preferred working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, Similarweb etc.
- Preferred experience with Media Planning, Media Buying, Digital Transformation.
