
Digital Marketing Director
2 days ago
Job Title: Digital Marketing Director - Media Specialist
About the Role
We are seeking a seasoned digital marketing professional to lead our digital-first marketing strategy. This role requires strong media expertise, analytical skills, and a deep understanding of the digital landscape across B2B and B2C contexts.
Main Responsibilities
- Digital Strategy Development: Design and implement comprehensive digital strategies across owned, paid, and earned media channels.
- Campaign Execution: Lead end-to-end digital campaigns, ensuring timely execution and performance optimization.
- Media Planning and Buying: Oversee media planning, buying, and campaign optimization across multiple platforms.
- Content Strategy: Guide content strategy for social, CRM, and performance campaigns.
- Influencer and Advocacy Programs: Build and manage influencer and advocacy programs with relevant industry partners.
- Team Leadership: Lead a digital marketing team, managing agencies and cross-functional collaboration.
Qualifications and Skills
To be successful in this role, you will require 8+ years of experience in digital marketing, preferably in consumer goods or beauty sectors, with expertise in digital platforms, analytics, CRM, and performance-led campaigns.
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