Director of Marketing

1 day ago


Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Marketing Strategy & Planning">

The Director of Marketing plays a pivotal role in shaping the company's brand equity, product positioning, and consumer insights. Key responsibilities include developing and implementing annual marketing strategies aligned with business objectives, defining positioning, messaging, and brand architecture across categories.

Additionally, this individual will oversee brand campaigns, product launches, and communication strategies, working closely with category managers to identify growth opportunities.

Effective planning and execution of 360-degree marketing campaigns (ATL, BTL, Digital, Shopper Marketing) is crucial for success. This includes supporting New Product Development (NPD) through consumer testing, launch campaigns, and go-to-market strategy.

Requirements:
  • At least 8 years of progressive marketing experience in FMCG/Food Industry.
  • Expertise in ATL, BTL, and Digital marketing campaigns.
  • Relevant qualifications such as an MBA/PG in Marketing from a reputable institution.

As a seasoned marketer, you will be responsible for driving business growth through innovative marketing strategies. If you have a passion for creating engaging campaigns and collaborating with cross-functional teams, we encourage you to apply.


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