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Senior Category Marketing Specialist

2 weeks ago

Bareilly, Uttar Pradesh, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

With a strong passion for innovative marketing and category management, we are seeking an experienced professional to join our dynamic team. This exciting role offers the opportunity to develop and execute strategic marketing plans, drive product growth, and contribute to business success.

The ideal candidate will possess a postgraduate degree with at least 4 years of experience in brand management, preferably in the FMCG sector. Strong functional marketing knowledge across brand communication, activation, consumer insights, and new product development is essential.

Key responsibilities include:

  • Developing and implementing marketing strategies aligned with business objectives
  • Conducting market research and developing product concepts to drive sales growth
  • Executing marketing plans, improving processes, and coordinating product launches and campaigns

To succeed in this role, you should be able to demonstrate:

  • A 'get the job done' mindset, out-of-the-box thinking, high initiative, and ownership
  • Creativity, passion, flexibility, persistence, effective communication, presentation, and MS office skills

We offer a supportive working environment, the opportunity to work with bright minds, and the chance to learn and grow with industry-leading brands.