Performance Marketer Role

22 hours ago

Shimoga, Karnataka, India beBeeMarketer Full time ₹ 40,00,000 - ₹ 50,00,000
Job Opportunity: Performance Marketer

This is a pivotal role where your expertise, leadership, and hunger for success will directly influence the trajectory of a high-growth company.

Key Responsibilities:
  • Develop, implement, and optimize paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.
  • Lead the end-to-end campaign execution: creation, audience targeting, ad copywriting, and budget management.
  • Conduct in-depth audience research and leverage Meta's targeting tools to ensure campaigns reach the right people.
  • Analyze campaign data to optimize for CPA, ROAS, CTR, and conversions.
  • Continuously refine targeting, bidding strategies, and creative assets.
  • Conduct A/B testing on ad creatives, formats, and audiences to improve performance.
  • Oversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.
  • Forecast and adjust budgets based on performance, ensuring optimal ad spend allocation.
  • Collaborate with creative teams to develop engaging ad formats (carousel, video, static, etc.).
  • Optimize creative assets for engagement, conversions, and campaign performance.
  • Generate and present campaign reports with actionable insights.
  • Align with clients/internal stakeholders on objectives, updates, and strategies.
  • Ensure all campaigns adhere to Meta's advertising policies.
  • Stay updated with Meta Ads innovations and features for improved performance.
  • Work with design, content, and analytics teams for aligned execution.
  • Ensure proper tracking, pixel setup, and accurate data flow.
  • Stay ahead of social media advertising trends and Meta platform updates.
  • Experiment with new formats and features to maximize opportunities.

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