Growing Revenue Through Technical SEO Expertise

3 days ago

Bengaluru, Karnataka, India beBeeSearchEngineOptimizer Full time ₹ 1,23,79,500 - ₹ 2,51,59,000
SEO Marketing Manager Job Description

About the Role

We are seeking a seasoned SEO marketing manager to lead our search engine optimization strategy for Gainsight Docs, in close partnership with our Global SEO Lead. This individual will play a key role in growing the SEO channel by developing and executing efforts to increase visibility and revenue.

The scope includes on-site optimization, content development, international SEO, and technical SEO. The ideal candidate is well-versed in all SEO disciplines, with sensibilities around user-experience, design, engineering, copywriting, data, product management, and marketing.

Key Responsibilities:

  • Enhance the website's content and structure to improve search engine rankings and user experience.
  • Develop strategies to optimize the website for multiple countries and languages, driving global visibility and engagement.
  • Address backend improvements to ensure the website is compatible and optimized for search engine technologies and LLM agents.
  • Develop strategic plans outlining key SEO initiatives and timelines to achieve short-term and long-term objectives.
  • Analyze and report on KPIs to track progress and identify opportunities for further enhancement.

Requirements:

  • 4 years of experience crafting and executing SEO strategies.
  • Motivated self-starter with high attention to detail, strong follow-through, and the ability to problem-solve independently and carry out tasks with minimal supervision.
  • Tech savvy and cognizant of developments in technology/fintech.
  • Deep expertise in researching and interpreting search queries for developer audiences.
  • BASIC experience with HTML, CSS, and other web programming acumens.
  • Deep expertise in all disciplines of SEO, including technical, on-site, and off-site SEO.
  • Ability to develop and prioritize content roadmaps to build net new pages that drive incremental business performance.
  • Data-driven, and results-oriented leader thats proficient in B2B and SEO performance data.
  • Proven track record of building scalable systems to successfully execute SEO plans.
  • Deep expertise in IA and site architecture.
  • Ability to develop exhaustive creative briefs for cross-functional execution.
  • Excellent communication, presentation, and soft skills (written and verbal) to effectively evangelize and educate on SEO internally.
  • Strong cross-functional collaborator with the ability to build relationships and simplify complex topics for partners.

Preferred Qualifications:

  • Experience crafting SEO strategies to acquire technical users (i.e. engineers) and/or partnering closely with Developer Marketing or Developer Relations is highly preferred.
  • In-house, enterprise SEO experience is highly preferred.
  • Intermediate software engineering background.
  • Experience in the following industries: payments, fintech, billing, accounting, tax, startups, enterprise business, and platforms.
  • Experience optimizing YouTube video content for search.
  • Multilingual literacy in German, French, Japanese, Italian, and/or Spanish.
  • Experience with localization / translation.
  • B2B experience.
  • SQL experience and ability to gather data.
  • Experience with telemetry and web analytics.

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