Marketing Email Specialist

1 week ago


Nagpur, Maharashtra, India beBeeEmail Full time ₹ 60,00,000 - ₹ 90,00,000
Email Marketing Specialist

A leading organization is seeking a highly skilled Email Marketing Specialist to enhance its engagement with its growing community.

The Role

We are looking for an experienced Email Marketing Specialist to strengthen our email campaigns and improve our connection with supporters.

Key Responsibilities
  • Campaign Management
    • Create, design, and execute effective email campaigns using Mailchimp or similar platforms
    • Develop automated journeys and sequences (e.g. onboarding series, re-engagement flows)
    • Edit subject lines, preview text, and body copy in collaboration with content leads
    • Test, monitor, and continuously optimize campaigns for better open, click, and conversion rates
  • Segmentation & Analytics
    • Analyze and segment lists by interest, behavior, and engagement to ensure targeted outreach
    • Maintain accurate supporter databases
    • Track and report campaign performance using platform dashboards, Google Analytics
    • Translate data insights into recommendations for improved engagement
  • Deliverability & Technical Setup
    • Evaluate compliance with email regulations (GDPR, CAN-SPAM)
    • Improve deliverability through authentication protocols (SPF, DKIM, DMARC), list hygiene, and sender reputation best practices
  • Strategy & Collaboration
    • Align email strategies with broader campaign objectives
    • Support integration of email into multi-channel campaigns
    • Collaborate with communications teams to ensure consistency across all touchpoints

Required Qualifications:

  • Up to 2 years of relevant experience in email marketing or CRM communications
  • Demonstrated expertise in website management, SEO optimization, and analytics tracking
  • Proficiency with Mailchimp or similar tools
  • Familiarity with segmentation, automation, analytics, and deliverability best practices
  • Strong grasp of copywriting and ability to work independently


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