Digital Email Strategist

1 week ago

Nagpur, Maharashtra, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 25,00,000

Job Title: Email Campaign Manager

About the Role

We are seeking a skilled and experienced Email Marketing Specialist to join our team. The ideal candidate will have a strong passion for email marketing campaigns and hands-on expertise in Oracle Responsys, Oracle Unity, and Oracle Infinity IQ.

Key Responsibilities
  • Manage end-to-end campaign execution, including setup, data selection, rollout, and reporting.
  • Build, launch, and optimize email campaigns across Oracle platforms.
  • Create and manage customer workflows, segmentation, and targeting strategies.
  • Develop insights from complex data sets and present actionable recommendations to internal teams and clients.
  • Write and optimize SQL queries using advanced PL-SQL concepts for audience creation and performance tuning.
  • Conduct A/B testing and hyper-personalization campaigns to improve engagement.
  • Compile campaign performance reports ensuring data accuracy, integrity, and business relevance.
Required Skills and Qualifications
  • 4+ years of hands-on experience designing and managing email campaigns using Oracle Responsys.
  • Strong experience in Oracle Unity CDP implementation (minimum 2 customers).
  • Experience in developing BI reports with Oracle Infinity IQ, including dashboard insights.
  • Proven track record in hyper-personalization and A/B testing campaigns.
  • Proficient in SQL / PL-SQL with expertise in writing complex queries and performance optimization.
  • Strong Excel skills (Pivot Tables, advanced data analysis).
Benefits
  • Opportunity to work on high-profile email marketing campaigns.
  • Collaborative and dynamic work environment.
  • Professional development and growth opportunities.

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