Strategic Marketing Specialist

1 week ago

Nagpur, Maharashtra, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 15,00,000
Marketing Professional Opportunity

We are seeking a highly skilled marketing professional to manage the entire marketing cycle — from generating leads, running campaigns, and analyzing performance, to supporting sales with actionable insights.

The ideal candidate should be both analytical and execution-driven, capable of turning market data into strategies while actively implementing campaigns that deliver measurable business growth.

Key Responsibilities:
  1. Lead Generation & Prospecting
  • Identify potential leads through digital campaigns, social media, email, events, and partnerships.
  • Research and qualify leads using CRM tools.
  • Maintain a healthy pipeline of prospects and hand over qualified leads to the sales team.
  • Execute targeted campaigns (cold email, ads, events, content) to attract new customers.
  1. Marketing Execution
  • Plan and implement campaigns across SEO, SEM, email, social media, paid ads, and offline channels.
  • Create engaging marketing content (posts, blogs, case studies, brochures, presentations).
  • Manage brand visibility across online and offline platforms.
  • Coordinate with design and product teams to create customer-centric messaging.
  1. Marketing Analytics & Insights
  • Track lead sources, campaign ROI, customer acquisition cost, and conversion rates.
  • Generate weekly/monthly reports on campaign performance, lead funnel, and market trends.
  • Analyze competitor activities and industry developments to refine strategies.
  • Provide actionable insights for optimizing campaigns and improving sales outcomes.
  1. Sales & Business Support
  • Align closely with the sales team to ensure smooth handover of leads.
  • Support pre-sales activities with presentations, case studies, and proposal inputs.
  • Nurture leads through personalized follow-ups and targeted communication.
  • Work on customer segmentation and profiling to identify cross-sell and upsell opportunities.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • Less than 2 years or 2 years of experience in lead generation, digital marketing, and campaign management.
  • Proficiency in CRM tools.
  • Strong knowledge of digital marketing platforms.
  • Analytical mindset with skills in Excel, Google Analytics, or BI tools.
  • Excellent communication, presentation, and content writing skills.

Preferred Skills:

  • Experience in B2B / SaaS / ERP industry marketing.
  • Knowledge of marketing automation & drip campaigns.
  • Familiarity with Power BI/Tableau for data visualization.

Attributes:

  • Self-starter with ownership mentality.
  • Data-driven and result-oriented.
  • Strong balance between creativity and analytical thinking.
  • Team player with ability to support sales and management.

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