Director of Digital Growth

6 hours ago

Jodhpur, Rajasthan, India beBeeGrowthMarketing Full time ₹ 3,00,00,000 - ₹ 5,00,00,000

Job Overview:

The Head of Growth Marketing is a high-impact leader who will own the demand generation and pipeline creation engine for our enterprise and government businesses.

  • Develop and execute multi-channel campaigns to drive lead generation across all channels.
  • Design and implement lead capture, scoring, nurturing, and MQL qualification processes.
  • Ensure timely handoff of MQLs to Sales with intelligence to accelerate conversion.

This role combines strategic thinking, data-driven marketing, and executional excellence. We are looking for a results-driven individual who can effectively manage multiple priorities and meet deadlines.

Key Responsibilities:Demand Generation & Funnel Management
  • Develop and execute digital, ABM, events, PR, and content syndication campaigns.
  • Design and implement lead capture, scoring, nurturing, and MQL qualification processes.
  • Ensure timely handoff of MQLs to Sales with intelligence to accelerate conversion.
B2B (CyberSecurityForce) Growth
  • Run account-based marketing programs for top target enterprise accounts.
  • Drive webinars, roundtables, and thought leadership content tailored to BFSI, IT/ITES, healthcare, and manufacturing.
B2G (CyberDome) Growth
  • Build government-focused campaigns aligned to national cybersecurity priorities.
  • Support tender desk with content packs, RFP responses, and positioning.
Content & Messaging
  • Develop compelling whitepapers, case studies, executive briefs, and ROI calculators.
  • Ensure consistent brand voice across enterprise and government narratives.
Analytics & Marketing Ops
  • Implement and optimize MarTech stack, including HubSpot/SFDC, marketing automation, and analytics.
  • Track and report key metrics: MQL volume, conversion rates, pipeline contribution, CPL, and ROI.

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