Senior Data Insights Specialist

4 days ago

Dombivli, Maharashtra, India beBeeAnalyticist Full time US$ 90,000 - US$ 1,20,000

Mobile Analytics Specialist

We are seeking a highly skilled professional to implement, audit, and optimize mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.

This role is ideal for someone with a deep understanding of the complexity of mobile tracking, SDKs, MMPs, app store ecosystems, and knows how to connect the dots so marketing teams can see exactly which channels drive installs, engagement, and revenue.

The successful candidate will be responsible for:

  1. Implementing and Optimizing Mobile Analytics Setups
  2. Configuring and Troubleshooting In-App Event Tracking
  3. Aligning App Tracking Setups with Paid Campaigns
  4. Supporting Integration of SKAdNetwork (SKAN)
  5. Identifying and Resolving Attribution Discrepancies
  6. Buidling Dashboards to Visualize Mobile Performance
  7. Documenting Technical Setups and Collaborating with Teams

Required Skills & Experience:

  • 3–5 years of hands-on experience with mobile analytics tools.
  • Strong understanding of mobile attribution models and post-install event tracking.
  • Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  • Experience working with paid acquisition tracking for mobile apps.
  • Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  • Clear communication skills to bridge technical insights with marketing needs.

Nice to Have:

  • Experience with server-to-server (S2S) integrations and APIs for advanced attribution.
  • Knowledge of privacy-first tracking approaches and consent frameworks.
  • Exposure to funnel reporting and cohort analysis for mobile growth.

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