
Growth Leader
3 days ago
Key Responsibilities:
- Strategy Development
- Dive into key metrics, such as revenue, Customer Lifetime Value (CLTV), Average Order Value (AOV), and conversion rates.
- Envision sustainable and innovative growth plans that align with short-term and long-term objectives.
- Market & Consumer Analysis
- Analyze market trends, consumer behavior, and competitor strategies to unlock new opportunities for growth.
- Assess areas of improvement within current strategies to maintain a competitive edge.
- E-Commerce Strategy Implementation
- Develop e-commerce tactics tailored to the brand's identity and evaluate their effectiveness in achieving business goals.
- Track metrics like sales performance, customer acquisition, and engagement.
- Execution & Project Management
- Coordinate strategy execution, ensuring processes align with timelines, quality standards, and brand guidelines.
- Oversee the implementation of new initiatives, ensuring timely and smooth delivery.
- Cross-Functional Collaboration
- Collaborate with teams like marketing, sales, and customer service to remove operational barriers and ensure streamlined processes.
- Address ongoing escalations and react swiftly to unforeseen challenges.
- Data-Driven Decision Making
- Utilize analytics and metrics to measure the success of implemented strategies.
- Continuously refine strategies based on data insights to improve business performance and outcomes.
- Leadership and Team Management
- Lead a small, dedicated growth team, ensuring alignment with business objectives and fostering a culture of collaboration.
- Mentor and guide the team while leading by example.
- A proven track record of 10-12 years in e-commerce, driving growth and improving key performance metrics.
- SUCCESSFUL experience in increasing revenue, CLTV, AOV, and other business metrics.
- Growth strategy expertise, thinking big picture and executing effective growth strategies that align with the brand's vision.
- D2C knowledge, deep understanding of Direct-to-Consumer (D2C) sales models and online selling strategies, especially in the US market.
- Leadership skills, documented experience leading a growth-focused team and managing complex operations.
- Tech skills, proficient in GA4, Shopify, and other e-commerce tools. Strong understanding of media buying, email marketing, affiliate marketing, and CRO.
- Certifications, Scrum certifications like CSM, PSM, CSPO, or PMI-ACP.
- Adaptability, comfortable with embracing new technologies to improve performance and drive business growth.
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