
Growth Strategy Leader
1 day ago
Strategic Marketing Lead / Marketing Head
About the Role:
We are seeking a seasoned marketing professional to drive our annual marketing strategy, elevate brand visibility, and generate high-quality leads. This role demands a proactive, innovative, and results-driven individual who thrives in a dynamic environment, understands global market trends, and has the ability to inspire teams and stakeholders.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies for B2B and B2C segments.
- Craft integrated campaigns spanning SEO, PPC, social media, email, content marketing, and marketing automation to meet growth objectives.
- Plan, execute, and optimize paid campaigns across platforms such as Google Ads, LinkedIn, Facebook, and programmatic networks.
- Manage budgets, track ROI, and refine strategies based on performance insights.
- Design and oversee impactful content strategies, including blogs, whitepapers, social media, and thought leadership.
- Enhance organic reach and lead generation through advanced SEO techniques and tools.
- Oversee CRM and marketing automation platforms to streamline customer journeys and nurture leads.
- Ensure data-driven decision-making through advanced analytics and reporting.
- Lead and mentor a multidisciplinary team of digital marketers, content creators, and designers.
- Foster innovation, accountability, and continuous improvement within the team.
- Track, measure, and analyze KPIs using tools like Google Analytics, SEMrush, Ahrefs, and Search Console.
- Present insights and actionable recommendations to senior leadership and clients.
Required Skills & Qualifications:
- Bachelor's/Master's degree in Marketing, Business, Communications, or related field.
- 5-7 years of progressive marketing experience, with at least 2 years in a leadership role.
- Proven expertise in GTM strategy, integrated marketing campaigns, and multi-channel execution.
- Strong communication, presentation, and stakeholder management skills.
- Ability to conceptualize and execute innovative initiatives aligned with business growth.
- Hands-on proficiency with marketing automation and analytics tools.
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