Marketing Strategist for Business Expansion
2 days ago
Hexaware Technologies is seeking a seasoned Marketing Strategist to drive business expansion in India. As a key member of our marketing team, you will develop and implement strategic marketing plans to achieve organizational goals.
Job Description:The ideal candidate will have 7-10 years of experience in marketing, with a strong background in field marketing and B2B experience. You will be responsible for planning, budgeting, and lead generation, as well as utilizing industry knowledge to develop marketing ideas.
Key Responsibilities:- Develop and implement strategic marketing plans
- Responsible for marketing budget plan and meeting organization goals
- Lead Gen initiatives for the BU including inside sales function
- Utilize industry knowledge to develop and execute marketing ideas
- Keep up-to-date with marketing best practices
- Identify marketing opportunities and develop success strategies
- Brand Management, Digital Marketing, Vendor Management, Media Planning, Channel Marketing, Event Management, Product Marketing, Campaign Management, Market Research, Go-to-Market Strategy, Social Media Marketing, Marketing Awareness Campaigns, Demand Generation / Lead Generation Activities, Web Analytics, Web Seminars & Blogs etc.
- Coordinate and review content creation & publishing of newsletters (internal or external), organization's website, and social media pages etc.
- Develop communication roadmaps with clear milestones and deliverables
- Accountable for brand initiatives and provide marketing leadership
- MBA with marketing specialization or equivalent
- Graduate with good command over English language
- Minimum experience should be 7 years in Marketing
- Strong experience in Field Marketing
- Strong experience in B2B
- Should have strong experience in planning, budgeting, and lead generation
- Good working experience in IT Industry
- Experience with social media marketing and marketing automation tool
- Very strong written communication skills
- Excellent people and management skills
We offer a competitive salary of ₹14,44,111 per annum, depending on location and experience. If you are a passionate and result-oriented marketing professional with hands-on technology expertise, we encourage you to apply.
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