Marketing Strategist for Business Expansion

2 days ago


Delhi, Delhi, India Hexaware Technologies Full time

Hexaware Technologies is seeking a seasoned Marketing Strategist to drive business expansion in India. As a key member of our marketing team, you will develop and implement strategic marketing plans to achieve organizational goals.

Job Description:

The ideal candidate will have 7-10 years of experience in marketing, with a strong background in field marketing and B2B experience. You will be responsible for planning, budgeting, and lead generation, as well as utilizing industry knowledge to develop marketing ideas.

Key Responsibilities:
  • Develop and implement strategic marketing plans
  • Responsible for marketing budget plan and meeting organization goals
  • Lead Gen initiatives for the BU including inside sales function
  • Utilize industry knowledge to develop and execute marketing ideas
  • Keep up-to-date with marketing best practices
  • Identify marketing opportunities and develop success strategies
  • Brand Management, Digital Marketing, Vendor Management, Media Planning, Channel Marketing, Event Management, Product Marketing, Campaign Management, Market Research, Go-to-Market Strategy, Social Media Marketing, Marketing Awareness Campaigns, Demand Generation / Lead Generation Activities, Web Analytics, Web Seminars & Blogs etc.
  • Coordinate and review content creation & publishing of newsletters (internal or external), organization's website, and social media pages etc.
  • Develop communication roadmaps with clear milestones and deliverables
  • Accountable for brand initiatives and provide marketing leadership
Requirements:
  • MBA with marketing specialization or equivalent
  • Graduate with good command over English language
  • Minimum experience should be 7 years in Marketing
  • Strong experience in Field Marketing
  • Strong experience in B2B
  • Should have strong experience in planning, budgeting, and lead generation
  • Good working experience in IT Industry
  • Experience with social media marketing and marketing automation tool
  • Very strong written communication skills
  • Excellent people and management skills

We offer a competitive salary of ₹14,44,111 per annum, depending on location and experience. If you are a passionate and result-oriented marketing professional with hands-on technology expertise, we encourage you to apply.



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