Digital Marketing Strategist for B2B Expansion

22 hours ago


Delhi, Delhi, India Onsurity Full time

We are seeking a seasoned Digital Marketing Strategist to join our team at Onsurity, a rapidly growing employee healthcare benefits platform. As a key member of our growth team, you will play a crucial role in driving digital expansion and scaling our user base.

About the Role

As a Digital Marketing Strategist, you will be responsible for developing and executing a comprehensive paid media strategy across multiple channels, including social media, display, programmatic, and search advertising. You will work closely with our product team to understand user journeys and develop targeted campaigns to maximize ROI.

The ideal candidate will have a strong background in performance marketing, with experience in managing complex projects, analyzing data, and turning insights into actionable recommendations. You should be able to effectively communicate complex ideas and metrics to both technical and non-technical stakeholders.

Key Responsibilities
  • Develop and execute a paid media strategy that aligns with business objectives and drives user acquisition
  • Analyze campaign performance, identify areas for improvement, and make data-driven decisions to optimize ROI
  • Work closely with the product team to understand user journeys and develop targeted campaigns
  • Manage daily operations of paid search, display, programmatic campaigns, and paid social media
  • Collaborate with the growth team to test, refine, and develop revenue funnels
  • Provide regular reporting and insights to stakeholders on campaign performance and ROI
Requirements
  • Bachelor's degree in marketing, business, or equivalent
  • 3+ years of experience in CRO tools, set up, launch, and report on A/B tests/multivariate tests with a focus on paid social, display, and video in a Performance Marketing Manager or similar role
  • Agency & Vendor Management
  • Demonstrated experience in building and managing ad campaigns in AdWords, Facebook, and LinkedIn, preferably in a B2B environment
  • Experience in managing complex projects with multiple stakeholders with high attention to detail
  • Ability to turn complex data and insights into easily understood data stories
  • Experience in managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
  • Proven working experience in digital marketing, particularly within the industry
  • Strong written and verbal communications skills
Estimated Salary: $80,000 - $120,000 per annum

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