Marketing and Demand Generation Lead
2 weeks ago
SimplifyVMS, a leading global SAAS provider of contingent workforce VMS solutions, is seeking an experienced Marketing and Demand Generation Leader to drive revenue growth and expansion in the HR Tech industry.
About the Role:We are looking for a seasoned professional with 10+ years of B2B SaaS marketing experience, including at least 3 years leading demand generation efforts. You will be responsible for developing and executing a comprehensive demand generation strategy to drive pipeline growth and revenue.
Demand Generation and Growth Marketing- Develop and execute multi-channel campaigns (email, paid media, social, SEO, webinars, events) to attract and convert qualified leads.
- Leverage data analytics to identify high-performing channels and optimize ROI-positive initiatives.
- Define and communicate a clear brand identity, ensuring consistency across all customer touchpoints.
- Position the company as a thought leader in HR tech by creating compelling messaging that addresses target audience pain points.
- Oversee the creation of high-value content, including whitepapers, blogs, case studies, eBooks, and videos.
- Drive inbound marketing strategies to capture leads and nurture them through the sales funnel.
- Partner with the sales team to align marketing initiatives with sales goals and improve lead conversion rates.
- Develop and provide sales enablement materials, such as pitch decks, one-pagers, and competitor analysis.
- Define key performance indicators (KPIs) and regularly report on campaign performance, pipeline contribution, and ROI.
- Use analytics platforms (e.g., Google Analytics, HubSpot, Salesforce) to monitor customer journeys and improve marketing strategies.
- Build and lead a high-performing marketing team, fostering a culture of creativity and accountability.
- Collaborate with product, customer success, and sales teams to ensure marketing supports company-wide goals.
- A competitive salary of $150,000 - $200,000 per year, depending on experience.
- Performance-based bonuses and career growth opportunities.
- A dynamic and fast-growing environment with visibility at the executive level.
We are looking for someone who can start immediately and is ready to take on this challenging role. If you have the skills and passion to drive growth and make a meaningful impact, we encourage you to apply.
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