Lead Performance Marketer

4 weeks ago


Mohali, Punjab, India FINVASIA Full time
Job Title:

Lead Performance Marketer

About FINVASIA:

We are a forward-thinking digital marketing agency seeking a skilled Lead Performance Marketer to oversee our PPC operations.

Estimated Salary: $160,000 - $220,000 per year

Main Responsibilities:
  • Campaign Optimization: Analyze and improve PPC campaign performance using data-driven insights.
  • Team Guidance: Lead, mentor, and grow the PPC team.
  • Cross-Platform Expertise: Manage PPC campaigns across various platforms (e.g., Google Ads, Bing Ads, social media ads).
  • Budget Allocation: Effectively manage significant PPC budgets to maximize ROI.
  • Market Trend Monitoring: Stay up-to-date with the latest PPC trends and technologies.
  • Collaboration: Work closely with other departments (e.g., SEO, content, sales) to ensure integrated marketing efforts.
Qualifications:
  • Master's degree in Marketing, Business, or related field.
  • A minimum of 5-7 years of experience in PPC campaign management with a proven track record in a senior role.
  • Expertise in Google Ads, Bing Ads, and other PPC platforms.
  • Advanced knowledge of analytics and reporting tools like Google Analytics.
  • Strong leadership, team management, and interpersonal skills.
  • Excellent communication, analytical, and organizational abilities.
  • Ability to handle multiple projects and deadlines in a fast-paced environment and meet targets and set KPIs


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