Lead Performance Marketer
4 weeks ago
Lead Performance Marketer
About FINVASIA:We are a forward-thinking digital marketing agency seeking a skilled Lead Performance Marketer to oversee our PPC operations.
Estimated Salary: $160,000 - $220,000 per year
Main Responsibilities:- Campaign Optimization: Analyze and improve PPC campaign performance using data-driven insights.
- Team Guidance: Lead, mentor, and grow the PPC team.
- Cross-Platform Expertise: Manage PPC campaigns across various platforms (e.g., Google Ads, Bing Ads, social media ads).
- Budget Allocation: Effectively manage significant PPC budgets to maximize ROI.
- Market Trend Monitoring: Stay up-to-date with the latest PPC trends and technologies.
- Collaboration: Work closely with other departments (e.g., SEO, content, sales) to ensure integrated marketing efforts.
- Master's degree in Marketing, Business, or related field.
- A minimum of 5-7 years of experience in PPC campaign management with a proven track record in a senior role.
- Expertise in Google Ads, Bing Ads, and other PPC platforms.
- Advanced knowledge of analytics and reporting tools like Google Analytics.
- Strong leadership, team management, and interpersonal skills.
- Excellent communication, analytical, and organizational abilities.
- Ability to handle multiple projects and deadlines in a fast-paced environment and meet targets and set KPIs
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