Digital Marketing Director

3 days ago


Mohali, Punjab, India SoftProdigy Full time

Company Overview

SoftProdigy is a forward-thinking organization dedicated to delivering exceptional IT services. We are committed to innovation, excellence, and customer satisfaction.

Salary Range

The estimated salary for this position is between $100,000 and $120,000 per annum, depending on experience.

About the Role

We are seeking an experienced Digital Marketing Manager to collaborate closely with our sales team in designing and executing campaigns that promote our services. The ideal candidate will have 8-10 years of digital marketing experience, with a focus on B2B services and lead generation.

Key Responsibilities

  • Create and implement strategic digital marketing plans aligned with business objectives.

  • Develop and execute multi-channel campaigns across social media, email, search engines, and content marketing platforms.

  • Analyze campaign performance using tools like Google Analytics and SEMrush.

  • Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.

  • Stay up-to-date with industry trends, best practices, and emerging technologies.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).

  • At least 8-10 years of experience in digital marketing, with a focus on B2B services and lead generation.

  • Strong collaboration skills, with a track record of working closely with sales teams.

  • Proficiency in tools like Google Ads, Google Analytics, Facebook Ads Manager, SEMrush, Ahrefs, Hootsuite, Sprout Social, and HubSpot.

  • Knowledge of AI tools for campaign automation and personalization.

  • Expertise in SEO, PPC, SMO, and content marketing strategies tailored for IT services.

  • Strong analytical skills to interpret data and adjust campaigns for maximum impact.

  • Excellent communication, leadership, and project management skills.

Why Choose Us?

SoftProdigy offers a dynamic work environment, opportunities for growth and development, and a competitive compensation package.



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