Digital Marketing Strategist
13 hours ago
We are seeking a highly motivated and results-driven SEO Executive to join our in-house marketing team at Softtrix Tech Solutions Pvt Ltd.
The ideal candidate will be responsible for implementing and managing search engine optimization (SEO) strategies for our company's online presence. They will collaborate with cross-functional teams to enhance organic search visibility, drive website traffic, and improve overall online performance.
In this role, the successful candidate will conduct comprehensive keyword research to identify target keywords and phrases relevant to the business, analyze competitor websites and industry trends to stay ahead in the digital landscape, optimize website content, meta tags, URLs, and other on-page elements to improve search engine rankings.
They will also develop and execute White Hat off-page SEO strategies, including link-building, guest posting, and content promotion and video marketing, build and manage relationships with external partners to acquire high-quality backlinks, perform regular website audits to identify technical SEO issues and provide recommendations for improvement, work closely with the IT team to address and resolve technical issues affecting search performance.
The Digital Marketing Strategist will utilize web analytics tools like Google Analytics, Search Console, and Ahrefs, to monitor and report on key performance indicators (KPIs) such as organic traffic, conversion rates, and keyword rankings, generate actionable insights and detailed reports with recommendations based on performance data.
To succeed in this role, the candidate must have a Bachelor's degree in Marketing, Communications, or a related field, proven experience as an SEO Executive or similar role, in-depth knowledge of search engine algorithms and ranking factors, familiarity with SEO tools such as Google Analytics, SEMrush, Ahref, Moz, etc., strong analytical and problem-solving skills, excellent communication and collaboration skills, up-to-date with the latest trends and best practices in SEO and digital marketing.
This is a dynamic opportunity for career advancement and professional growth in a collaborative and fast-paced environment. Our benefits package includes recognition and rewards for outstanding performance, opportunities for professional development and training, and a competitive salary of approximately ₹20,000 per month.
Key Responsibilities:
- Keyword Research and Analysis:
- On-Page Optimization:
- Off-Page Optimization:
- Technical SEO:
- Analytics and Reporting:
- Staying Updated on Industry Trends:
Qualifications and Skills:
- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience as an SEO Executive or similar role
- In-depth knowledge of search engine algorithms and ranking factors
- Familiarity with SEO tools such as Google Analytics, SEMrush, Ahref, Moz, etc.
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Up-to-date with the latest trends and best practices in SEO and digital marketing
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