Digital Marketing Director
4 days ago
Job Overview:
We are seeking a seasoned PPC expert with 5-7 years of experience in digital marketing, focusing on pay-per-click advertising. This role is pivotal for steering our company's PPC strategy, overseeing all PPC campaigns, and driving significant growth through paid search channels.
Key Responsibilities:
- Strategic PPC Campaign Management: Design and implement comprehensive PPC strategies to align with business goals.
- Oversee all aspects of PPC campaigns across various platforms (e.g., Google Ads, Bing Ads, social media ads).
- Team Leadership and Development: Lead, mentor, and expand the PPC team.
- Foster a culture of continuous improvement and learning within the team.
- Advanced Analytics and Reporting: Utilize advanced analytics to drive decision-making and campaign optimizations.
- Deliver comprehensive reports on campaign performance, insights, and ROI to stakeholders.
- Budget Management: Manage substantial budgets, ensuring effective allocation for maximum return on investment.
- Conduct regular financial analyses and budget forecasting.
Qualifications:
- A Master's degree in Marketing, Business, or a related field.
- A minimum of 5-7 years of experience in PPC campaign management, with a proven track record in a managerial role.
- Expertise in Google Ads, Bing Ads, and other PPC platforms.
- Advanced knowledge of analytics and reporting tools such as Google Analytics.
- Strong leadership and team management skills.
- Excellent communication, analytical, and organizational skills.
Estimated Salary: $120,000 - $180,000 per year
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