Digital Marketing Director

4 days ago


Mohali, Punjab, India FINVASIA Full time

Job Overview:

We are seeking a seasoned PPC expert with 5-7 years of experience in digital marketing, focusing on pay-per-click advertising. This role is pivotal for steering our company's PPC strategy, overseeing all PPC campaigns, and driving significant growth through paid search channels.

Key Responsibilities:

  • Strategic PPC Campaign Management: Design and implement comprehensive PPC strategies to align with business goals.
  • Oversee all aspects of PPC campaigns across various platforms (e.g., Google Ads, Bing Ads, social media ads).
  • Team Leadership and Development: Lead, mentor, and expand the PPC team.
  • Foster a culture of continuous improvement and learning within the team.
  • Advanced Analytics and Reporting: Utilize advanced analytics to drive decision-making and campaign optimizations.
  • Deliver comprehensive reports on campaign performance, insights, and ROI to stakeholders.
  • Budget Management: Manage substantial budgets, ensuring effective allocation for maximum return on investment.
  • Conduct regular financial analyses and budget forecasting.

Qualifications:

  • A Master's degree in Marketing, Business, or a related field.
  • A minimum of 5-7 years of experience in PPC campaign management, with a proven track record in a managerial role.
  • Expertise in Google Ads, Bing Ads, and other PPC platforms.
  • Advanced knowledge of analytics and reporting tools such as Google Analytics.
  • Strong leadership and team management skills.
  • Excellent communication, analytical, and organizational skills.

Estimated Salary: $120,000 - $180,000 per year



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