PPC Expert Lead
3 weeks ago
Job Summary:
We are seeking a skilled PPC expert to lead our online advertising efforts. The successful candidate will have extensive experience in PPC campaign management and a proven track record of driving traffic, engagement, and conversions.
Responsibilities:
- Develop and implement PPC strategies across multiple platforms, including Google AdWords, Bing Ads, DSP, and social media advertising.
- Conduct thorough keyword research and selection, and optimize bidding strategies to achieve maximum ROI.
- Analyze campaign performance on a daily basis and adjust strategies based on data-driven insights to improve CTR, conversion rates, and cost per conversion.
- Manage the budget for PPC campaigns and collaborate with other marketing teams to ensure a cohesive online marketing strategy.
Requirements:
A Master's degree in Marketing, Advertising, Business, or a related field is required. 8+ years of experience in PPC campaign management, including hands-on experience with Google AdWords, Bing Ads, and social media advertising platforms. Google Ads certification is highly preferred.
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